Los Angeles, Calif.
contact@jon-kyle.com

My practice centers on perception, environment, interaction, and interface. It takes design and engineering, and often leads to creating tools for publishing and connection. In the past, I was the founding design engineer at Cargo (Collective), then Co-Founder and Head of Product at Mirror.

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Are.na is teasing an RSVP app at rsvp.are.na, where you connect with Are.na to RSVP to events. I have thoughts on this.

In trying to explain Are.na, I often return to an infamous channel. “How do you describe Are.na at a party.” It’s quite funny, because like most all things good, Are.na is undefinable. Particularly at a party where no one is on Are.na.

But if you asked me, I’d say Are.na is less about the interface, or the functionality. That is all necessary in support of making Are.na possible. But it is not Are.na.

It’s the set of values, principles, and the people who connect them that makes Are.na what it is. People defining and occupying a space where they draw connections between what they love and value and care for.

So if you go to a party where the only way you can attend the party is to be on Are.na, you don’t need to answer the question of how do you describe Are.na at a party. Everyone knows. It’s in the air. There’s built-in connection and shared context.

This is in stark contrast to something like Partiful, which is for absolutely everyone and no one simultaneously, like many apps and platforms. No signal. Just utility. Just an interface.

Don’t get me twisted though. The interface for Are.na and the mobile app is critical, and has recently improved drastically. I find myself using it more often as the ergonomics fit into my life better. The updated web client optimized around speed and performance set the tone. The mobile app ran away with it. But I wouldn’t say it’s the differentiator here. That’s the utility. Are.na is the people.

But of course, examples of pure utility and interface exist which feel deeply connected to the principles and values of Are.na. The attributes that give it that quality. Single-player tools like Obsidian come to mind.

So what’s the difference?

Partiful is going about it funded by venture capital, playing the blitz-scale playbook. Are.na is supported by the people who use it through subscription. There was an early equity crowdfunding campaign, but most of the contributors were already users, and it was a pittance compared to the typical venture check.

It’s impossible for Are.na to be that venture backed blitz thing. Why? Because you can’t scale the care and the love for something in a way that you can scale the pure utility of something. Love isn’t legible to capital. It’s not a resource you can extract. Obsidian feels similar. It’s pure utility, but a sense of love keeps it focused for a specific group of people on the receiving end of the tool.


We’re at this moment where “pure utility plays” can be spun up so fast. You have a thought, and the next instant you can interact with it. This can be lighthearted play, or nefarious attention-fracking. The hard thing is defining the principles and values you hold, and sticking with them long term in the way Are.na and Obsidian have.

For them, it doesn’t matter if the user-base scales beyond a very reasonable place where sustainability is achieved. You actually don’t want everyone becoming a user. You want a narrow group of people who get it.

One of the biggest challenges for Are.na is how not to scale at a certain point. I could see Are.na getting flooded with people trying to RSVP for certain things, but it’s not very likely, as RSVP isn’t core to the utility Are.na provides.

All this makes rsvp.are.na quite interesting.

I’d be interested in seeing how the Are.na context could be used to shape the RSVP process. Allowing only those who’ve had an account longer than a certain period of time. Or a certain number of channels and blocks. Perhaps a certain number of connections from others. You can only RSVP if you attach a channel to your request, and it is reviewed to inform approval. I can see how these requirements could lead to certain social traps, too.

I’m curious to see how this may or may not continue to be developed, released, and used. The tool itself is simple. You can connect the Stripe API to a vibe-slopped version in minutes. Or simply use Partiful. So why use it at all? For that same indescribable quality that makes answering how do you describe Are.na at a party an impossible thing.


I personally want to use this for a writing/reading group I’ve wanted to begin for years and years. The focus is Trip Reports. Time spent in movement. On foot, on skis, on bikes, whatever. Looking at it with deep perceptual awareness and appreciation for environment. Often trip reports live as carousels on Instagram with a brief caption. I want to know what actually happened, and I want to be able to riff with you and ask questions. Maybe eat some snacks, too.

Make it a picnic. Some picnics are writing-oriented. Other picnics are reading-oriented. They can switch. Long live Are.na.