This is a quick ramble about Parametric TikTok — a pattern shaped by the recommendation algorithm where creators make viral formats and bombard them w/ variation, not unlike processes seen w/ GANs and style transfer.
“Dance at 10% with 100% emotion.” “0% dance, 0% emotion, 100% far away.” “100% dance and 100% sadness.” “10% emotion, 100% dance.” “100% right arm, 10% left arm.”
What’s interesting is the feedback loop between how parametric the whole thing is and the TikTok algorithm — itself a parametrically weighted system.
The “killer feature” on TikTok is the algorithm — the sauce determining what appears in For You, the primary surface. It’s noticeably better than anything similar, like Instagram Discover.
Apps are mediums of their own. What is appropriate for one platform may feel out of place on another. The context shapes the content.
Parametric TikTok is truly native to the platform.