The other day I caught a screening of Wilm Wenders’ Notebook On Cities And Clothes at Now Instant. The film follows Yohji Yamamoto as he prepares for an upcoming show and begins with Wilm commenting on image and identity.

We are creating an image of ourselves,
we are attempting to resemble this image…
Is that what we call identity?
The accord
between the image we have created
of ourselves
and … ourselves?

Released in 1989, right as we began to go online en masse, the observation has crystalized over time. Life on the screen, life of the screen, life in the screen… Who are you but a representation of who you imagine yourself to be?

It is difficult to not become an ad when the platforms we use to connect are ad networks. Going against the algorithm creates friction. Think about it too much and the temperature rises. I really don’t want to be an ad.

A nice thing about websites becoming irrelevant in the age of social media: they’re no longer effective forms of advertisement. There’s no built in audience. A shout into the void when it seems like we’re all shouting at each other.

By the end of last year the Peer-to-Peer Web series had ran its course. A few false starts with other projects have briefly followed. Most circling around questions of identity.

Instead of giving it unnecessary importance Wilm’s remarks summarize my momentary conclusion:


I disabled the sites for Why (wwhhyy) and Diffuse. Cleaned things up around here on my personal page. We’ll see how it goes. Thanks for being here.